3 Quick and Easy Tips to Boost Your Holiday Book Sales This Year
Whether you're publishing print books, ebooks, or audiobooks—publishing statistics show that book sales spike around the holidays.
There are more shoppers looking for and purchasing books during the holiday season more than any other time of the year.
Whether shoppers are buying books as gifts for others or for themselves, your holiday book sales strategy should take advantage of this trend.
Here are three quick and easy way to take advantage of this spike in holiday book shoppers:
1)Partner with your local bookstore or gift shop to offer your book at a discount, or as part of a gift package with a related item in their shop.
In our Marketing Templates for Authors Guide, we share an example of an author who successfully pitched her book to gift shops by offering ideas of how to pair her book with items from their shop.
She ended up selling a ton of books and the shops sold tons of their products. Win-win!
2) Create a storefront on a site like Etsy to sell your book as part of a gift package.
Click here to learn more about how authors are creatively using Etsy to sell their books.
3) Build and maintain an author platform to communicate with your audience consistently and thoughtfully.
We’ve found time and again that the thing that separates successful authors from the ones with boxes of unsold books in their basement—is having a strong Author Platform.
Don’t make the mistake we see so many authors make by ignoring yours!
