4 Convincing Reasons to Join Bluesky as an Author
If you know us, you know how much we love Gary Vee.
He is ALWAYS talking about how entrepreneurs (and yes, as an author you now fit in that category), should jump on social media platforms that are new in hopes of growing a fan base before the platform itself is saturated with users.
And since times are… well, they’re quite something… you’ve probably heard that many creatives have recently found themselves disconnecting from Twitter/X and searching for a new social media platform where they can share their work in a more… friendly environment.
If that’s you, it's time to turn your attention to Bluesky – a platform that's currently booming for authors, storytellers, and readers of all genres.
What makes Bluesky particularly appealing to authors at this moment in time is its commitment to creating a supportive, engaging environment that prioritizes community and meaningful interactions.
A chronological timeline. Less sponsored content. Real people, less bots.
Like Twitter used to be.
If you still aren’t convinced to give it a try, here are four key features that make Bluesky an exciting platform for authors and creatives:
1) Decentralized Architecture
Bluesky uses an open-source protocol, meaning you're not at the mercy of a single corporate entity.
This approach provides writers with more control and transparency, ensuring your community and content remain yours, regardless of platform changes.
2) Better Discoverability
The back-to-basics structure includes a sophisticated algorithm that helps connect you with readers and fellow writers who share your specific interests.
Whether you write science fiction, nonfiction, or literary fiction, Bluesky's recommendation system feels more nuanced and intelligent than other social media platforms.
We like the ability to discover new feeds based on what you already follow and find interesting, in a simple list format.
3) Enhanced Community Tools
Bluesky offers the same advanced threading, quote posts, and interaction features that you are probably already used to using to engage in meaningful conversations about writing, share excerpts, and build genuine connections with readers and other authors.
You can also create something called “Starter Packs”, which lists creators you are following based on topic. What a great way to build community and share each other’s work!
4) Creative-Friendly Interface
The clean, uncluttered design of Bluesky feels intentionally crafted for creators.
It's easier to share longer-form content, engage in substantive discussions, and showcase your writing without the noise of traditional social media platforms.
One word of caution: do not just jump in and start spamming links to purchase your book.
That’s a bad strategy on any platform, but particularly Bluesky, which seems to be focused on creating real conversations and connections.
Transitioning to a new social platform can feel daunting, especially if you’ve already got multiple other platforms going.
But Bluesky represents more than just another place to post – it's an opportunity to reimagine how writers connect, share, and grow together.
To be honest, for authors feeling adrift in this tumultuous time, we think Bluesky offers hope.
It's a reminder that digital communities can go back to being nurturing, respectful, and aligned with creative goals.
Your words matter, your community matters, and Bluesky seems committed to honoring both.
We’ll take that win.
