5 Practical Ways to Promote Your Book on Pinterest

Aug 16

Pinterest? For authors?

Yes!

Believe it or not, Pinterest is an amazing platform for you to use as an author, not just to sell your books but bring organic traffic to your website or business.

In fact, it has been the number one tool we’ve used at Evergreen Authors to bring people to our books and book marketing courses.

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Here’s why:

Pinterest is more of a search engine than a social media site. Like Amazon, people are going to Pinterest to shop. If your book is exactly what they’re shopping for, you have an immediate sale.
No worries about “likes” or comments and having to hustle for followers.
Pinterest is highly visual. Pinterest prides itself in beautiful pins, meaning authors with beautiful book covers already have content that is going to be perfect for the platform.
If your book has illustrations, videos, demos, or other visual elements, Pinterest is the perfect place to advertise them.
Pinterest is like a bonus website for you. Pinterest is about so much more than advertising your book—it’s about showcasing all the things that interest and inspire your work.
For authors, this means you can have boards about your favorite books, quotes, authors, businesses, and blogs that inspire your work. People can find you through multiple avenues, all through your pins.

So how can an author use Pinterest to its full advantage? Here are five simple Pinterest strategies all authors should know when starting out on the platform.

5 Practical Ways to Promote Your Book on Pinterest

1) Create a professional profile. If you have a personal account, switching your account to a business account is easy. Once you have a business account, you’ll have access to your analytics as well as Pinterest’s easy to use ad platform.

2) Make at least 10 boards, all related to your book and genre. Think of boards as keywords you would use to categorize your book.

My books are for educators, so my boards include keywords like “Books for the Classroom”, “Poetry”, and “Creative Writing”.

Of course you can keep any boards that don’t relate to your book or brand, just keep them private.

3) Use Canva to create beautiful pins. If you haven’t discovered Canva, be prepared for your life to change! Canva’s super simple FREE graphic design software is easy to use and is already formatted especially for Pinterest pins.

You can experiment with video pins, stories, and static pins to see which ones drive the most traffic.

4) Use Pinterest to breathe new life into your website. If you have a blog, create pins that lead people to your blog posts, not just your book.

Automate those pins using a site like Tailwind to constantly repin those pins to keep them fresh in people’s feeds.

5) Let your Pinterest analytics inform your marketing decisions. Here’s where it gets good! You’ll be able to see which pins get the most traction both through book sales and your analytics. You’ll find that some pins do much better than others.

Once you know what’s bringing people to your website, do more of that!

One of the biggest complaints authors have about using social media platforms is that they feel overwhelmed having to come up with new content multiple times a day. It’s stressful!

Pinterest makes it so easy to tap into a new audience without having to stress about constantly coming up with new content.

Once authors realize the power of Pinterest to not only sell their book but to drive people to their related content, such as their blog, social media, and brand, they are hooked!