Write. Sell. Repeat.
The no-nonsense guide to book publishing and promotion.
Most writers understand the importance of building a platform to promote + sell their work from—but there's a huge problem.
They’re operating with zero strategy.
The problem is they are using outdated methods... sharing the wrong content with the wrong people. They have an all-or-nothing mentality, and feel like if they’re not “everywhere” they won’t succeed.
They're keeping themselves occupied with the carefully crafted blog articles, social media posts, and other "busy work", yet not actually attracting new, high-quality readers that will buy their book and become lifelong fans.
And what’s even worse, they have no concrete system in place that constantly draws in new folks who are EXCITED to read their book—and last we checked, you can’t make a living as an author if no one is reading what you’re writing.
Writers just don't have time to focus on all this marketing stuff, right? Fortunately for you... we’ve found the formula for a better way.
In this book we’ll show you a simple, step-by-step system you can use to attract the RIGHT readers—ones who love your book, leave reviews, and become engaged readers and customers.
We’re not just trying to “grow your traffic” here. We’re showing you how to grow your audience with INTENTION.
“This book blew my mind wide open! I jumped right in and started applying the suggestions in the book for myself and my books. If you have been thinking marketing was too hard, scary, boring or just not for you (like I did), this book could change your life!”
— Danet Palmer, Author of Coffee With the Divine
Discover the book marketing knowledge you need to succeed—all in one place.
The Evergreen Author:
Master the Art of Book Marketing
“This book shares some of the best, hardest won, and truly useful advice for authors in a direct and honest way. A game-changer for authors!”
— Andrew Blotky, Founder of Azure Leadership
About the Author
*Me and my rescue dog Daniel, who’s been my faithful writing buddy for over 13 years. ❤️
Hi! I’m Roseanne Cheng.
Over the past decade I've personally written six books, ghostwritten over twenty others, and coached hundreds of authors through the process of selling their own books as the Marketing Director of an indie publishing house, and now, as the cofounder here at Evergreen Authors.
This has given me a huge opportunity to see firsthand what works (and what doesn’t work) when it comes to marketing and selling books.
The three biggest mistakes I’ve seen over the years are these:
Book Marketing Mistake #1
Real, true authors struggle to sell their books because, while they’re amazing writers and storytellers, they don’t understand marketing and sales. They think publishing a great book is enough and become disheartened when other authors with lower quality books seem to dominate Amazon and other retailers.
Book Marketing Mistake #2
Many of those who do understand book marketing and sales unethically use it to their advantage...creating books that totally under-deliver. They aren’t experts in anything other than advertising, so they churn out low quality books that “game the algorithm” and crowd out books from authors like yourself that are actually worth reading.
Book Marketing Mistake #3
Attempting to solve this crisis are the large influx of “marketing gurus” who are here to teach you about how to promote your book, but who either overcomplicate the process or try to sell a single approach that supposedly works for every author. Authors get frustrated because these one-size-fits-all “Sure Thing” strategies never seem to work for THEIR books.
Our main mission at Evergreen Authors is put an end to all of this, right here and now—and to offer writers a BETTER way to market and sell their work.
What I can say with confidence is that while no two book marketing plans have ever looked the same, the #1 thing successful authors have in common is that they found an approach that worked best for them, that was AUTHENTIC to who they are.
Being authentic and selling your work are not at odds with each other. They work together to create marketing magic! That’s why I’m so proud to introduce The Evergreen Author book to you.
It combines the best of all the strategies I’ve learned over the years from hundreds of authors, and now, I’m giving away everything I know in this book. I hope you enjoy it!
Write. Sell. Repeat.
The no-nonsense guide to book publishing and promotion.
